Entrepreneurship: From Idea to VentureLeadership and management

In any city around the world 00447455203759 Course Code: AC/2024/213

Course Description


Course Duration: Five Training Days

Course Language: Arabic or English

Include:

-Scientific material with TAB

-Workshops

-Reception and farewell at the airport

-Daily lunch

-Coffee Break

Introduction: From low-cost tools for marketing and design, to website and ecommerce solutions, to crowdfunding platforms, there have never been more resources for people interested in starting a new business venture. Perhaps that's why there are over 31 million entrepreneurs in the United States alone. Entrepreneurship isn't simply about being self-employed or having a great business idea. In this course, we'll define entrepreneurship and discuss what it takes to become a successful entrepreneur in today's world.

Targeted Groups: -Marketing Managers and Supervisors -Project Managers -Strategic planners -Administrators and heads of functional departments -Research and development managers -Team leaders

Course Objectives: At the end of this course the participants will be able to: -Define the role of the entrepreneur in business around the world. -Describe the entrepreneurial profile. -Explain the forces that are driving the growth of entrepreneurship. -Explain the cultural diversity of entrepreneurship. -Put failure into the proper perspective. -Leadership and marketing techniques, and their role in entrepreneurship. -Effective strategic planning

Targeted Competencies: -Leadership techniques and administrative creativity -Knowledge of the requirements of quality and continuous improvement -Employment of community culture -Marketing techniques for the idea and product -Proper planning, promotion and public relations

Course Content: Unit 1: Describe the Entrepreneurial Profile -Welcome and Introduction & Introducing course objectives -Conceptual framework -Characteristics of Entrepreneurs -Benefits &Drawbacks & feeding -Q&A &Homework

Unit 2: The Cultural Diversity of Entrepreneurship -Quick review of the last session -Homework solution -The Cultural Diversity of Entrepreneurship -The Power of Small Businesses -Strategic Thinking -Q&A &Homework

Unit 3: Strategic Planning -Quick review of the last session -Homework solution -Strategic Planning -Vision &mission and SWOT analysis. -Setting priorities& smart goals -Q&A &Homework

Unit 4: Marketing Strategic Planning -Quick review of the last session -Homework solution -Marketing strategic planning -The Four-Cell SWOT Matrix -Corporate& unit Strategy -Creating the Marketing Plan -Q&A &Homework

Unit 5: Leadership and Marketing for Entrepreneurship. -Quick review of the last session -Homework solution -Implementing Marketing Strategies -Total Quality Management -Organizing Marketing Activities -Q&A -General review